Model Assumptions
All projections are based on 3 closed deals per person per week (156 deals/year).
Commission structure: Standard Reps = 25% · Lead Rep = 40% · Owner retains 100% of own sales.
Owner retains 75% of standard rep deals · Owner retains 60% of lead rep deals.
Recurring hosting revenue is NOT included below — it stacks on top of every number shown.
Deal mix tiers: Basic avg $374 · Standard avg $649 · Mixed avg $899 · Premium avg $1,299.
Rep Context
These are 1099 commission-only earnings. Industry data (ZipRecruiter 2026) shows commission-only digital services reps in this range earning $35,000–$65,000+ depending on volume and deal size. Recurring hosting commissions (25% of $39–$199/mo per client) compound on top of every number above.
02
Lead Sales Rep 40% COMMISSION
3 deals/week · 156 deals/year · Senior consultant role
Deal Mix
Avg Deal
Annual Gross Sales
Lead Rep's 40% Cut
Annual Income
All Basic ($349–$399)
$374
$58,344
40%
$23,338
All Standard ($599–$699)
$649
$101,244
40%
$40,498
Mixed Standard + Premium
$899
$140,244
40%
$56,098
Premium Heavy ($999–$1,999)
$1,299
$202,644
40%
$81,058
Lead Rep Context
At 40%, the lead rep earns 60% more per deal than a standard rep on identical volume. At Standard mix — 3 deals a week — that's a strong full-time 1099 income. Premium heavy at 3/week puts a senior digital services consultant firmly in $81K territory before recurring stacks in.
03
Owner — Solo Sales OWNER KEEPS 100%
3 deals/week · 156 deals/year · No rep commission paid out
Deal Mix
Avg Deal
Annual Gross
Net @ $300/mo OH
Net @ $1,000/mo OH
All Basic ($349–$399)
$374
$58,344
$54,744
$46,344
All Standard ($599–$699)
$649
$101,244
$97,644
$89,244
Mixed Standard + Premium
$899
$140,244
$136,644
$128,244
Premium Heavy ($999–$1,999)
$1,299
$202,644
$199,044
$190,644
Owner Solo Context
These are your numbers when you personally close 3 deals a week with no rep involved. At Standard mix you cross $97K net at current overhead. At Mixed S+P you're at $136K. Every client you keep on a monthly plan ($39–$199/mo) compounds on top of this every single month without any additional sales.
The Recurring Stack (Bonus — Not Included Above)
If 50% of your 156 annual clients stay on a $54/mo avg plan:
· End of Year 1: 78 active clients × $54 = $4,212/mo = $50,544/yr passive
· End of Year 2: 156 active clients × $54 = $8,424/mo = $101,088/yr passive
Add this to your build income above. The business gets stronger every month you stay consistent.
04
Owner + Lead Rep + 1 Standard Rep 3 PEOPLE · 9 DEALS/WK
All 3 closing 3 deals/week · 468 total deals/year · Owner income only
How Owner Income Is Calculated
Owner's own sales = 100% retained · Lead rep sales = owner keeps 60% (rep takes 40%) · Standard rep sales = owner keeps 75% (rep takes 25%)
Deal Mix
JR Own (100%)
From Father (60%)
From Rep (75%)
Owner Total Gross
Net @ $300/mo OH
Net @ $1,000/mo OH
All Basic ($374)
$58,344
$35,006
$43,758
$137,108
$133,508
$125,108
All Standard ($649)
$101,244
$60,746
$75,933
$237,923
$234,323
$225,923
Mixed Standard + Premium ($899)
$140,244
$84,146
$105,183
$329,573
$325,973
$317,573
Premium Heavy ($1,299)
$202,644
$121,586
$151,983
$476,213
$472,613
$464,213
Standard Mix Net
$225K+
Mixed S+P Net
$317K+
Premium Net
$464K+
05
Owner + Lead Rep + 2 Standard Reps 4 PEOPLE · 12 DEALS/WK
All 4 closing 3 deals/week · 624 total deals/year · Owner income only
Deal Mix
JR Own (100%)
From Father (60%)
From 2 Reps (75% each)
Owner Total Gross
Net @ $300/mo OH
Net @ $1,000/mo OH
All Basic ($374)
$58,344
$35,006
$87,516
$180,866
$177,266
$168,866
All Standard ($649)
$101,244
$60,746
$151,866
$313,856
$310,256
$301,856
Mixed Standard + Premium ($899)
$140,244
$84,146
$210,366
$434,756
$431,156
$422,756
Premium Heavy ($1,299)
$202,644
$121,586
$303,966
$628,196
$624,596
$616,196
Standard Mix Net
$301K+
Mixed S+P Net
$422K+
Premium Net
$616K+
The Big Picture
At Standard deal mix, 4 people each closing 3 deals/week puts $301K+ net in your pocket annually — before a single dollar of recurring hosting income. At Mixed S+P that's $422K. Every rep you add who closes consistently adds roughly $75K–$105K to your annual net at that deal size. The recurring stack from 624 deals/year compounds into the business every single month on top of this.
⚡
Full Scenario Comparison — Standard Deal Mix ($649 avg)
Net income after $1,000/mo overhead · Recurring not included
Scenario
Total Deals/Wk
Owner Net/Yr
vs. Previous
01 · Standard Rep (theirs alone)
3
$25,311 rep income
—
02 · Lead Rep (Father, theirs alone)
3
$40,498 rep income
—
03 · Owner Solo
3
$89,244
Baseline
04 · Owner + Father + 1 Rep
9
$225,923
+$136,679
05 · Owner + Father + 2 Reps
12
$301,856
+$212,612
Bottom Line
Going from solo to a 4-person team (you + father + 2 reps) at Standard deal mix adds $212,612/yr to your net income. Each additional rep who hits 3 closes/week is worth approximately $75,933/yr to you after their 25% commission. Your father at 40% is worth $60,746/yr to you per year at that volume. These numbers do not include recurring monthly hosting revenue, which compounds silently every month in the background.