APP LANTA SOLUTIONS

Sales Consultant
Field Brief

Everything you need to walk into any small business, tell the story, show the demo, handle objections, and close the deal. Read this once and you're ready to go.

📱 Custom PWA Apps 🤖 AI-Powered ⚡ 1–7 Day Builds 💰 Two Pricing Models 🌎 Any Industry
Confidential · Applanta Solutions · June 2026 · For Internal Sales Use Only
Section 1

The 2-Minute Pitch

Memorize this. It answers "what do you do?" in every situation.

Say This Word for Word

"We build custom mobile apps for small businesses — restaurants, contractors, salons, gyms, you name it. These aren't App Store apps — they install directly on your customers' phones in seconds, no downloads required. We build most apps in 1 to 7 days, and you can either own it outright starting at $300, or we handle everything for as low as $39 a month. The app comes with ordering, loyalty programs, push notifications, AI chat — whatever your business needs. And if you're not sure what you need, we figure that out together before you spend a dime."

1–7
Day build
turnaround
$300
Starting price
to own it
$39
Per month
to start
0
App Store
required

Section 2

What We Sell

Two core products. Know both — the right one depends on the business you're talking to.

🤖

APP Proxy — AI Phone Agent

An AI that answers their business phone, qualifies leads, and books appointments — 24/7. Best for service businesses that miss calls and lose customers after hours.

$349–$999 Setup · $49–$199/mo
💬

ARIA AI Chat (In-App)

Every app can include ARIA — an AI assistant that answers customer questions instantly inside the app, 24/7. "What are your hours?" "Do you deliver?" It handles it automatically.

Included in app builds
🔔

Push Notifications

Send deals, announcements, and reminders straight to customers' phones — like texting your entire customer base at once for free. One of the most powerful features we offer.

Included in all tiers

Section 3

Your 10 Selling Points

These are your ammunition. Know them cold so you can drop the right one at the right moment.

01

No App Store. No Approval. No Waiting.

Their customers install the app directly from their phone in 3 taps. No App Store, no Google Play, no $99/year developer account. It just works.

02

Built in 1–7 Days

Most agencies take weeks or months. We're done before they've finished their first meeting. Speed is a feature — business owners don't want to wait.

03

Flat Price — No Surprises

We quote the full price upfront before writing a single line of code. No hourly billing, no scope creep invoices, no hidden fees. They approve it first.

04

AI That Works For Them 24/7

The app's AI chat answers customer questions around the clock — even at 2am. "What are your hours?" "Do you do catering?" It handles it so they don't have to.

05

Two Ways to Pay — Their Choice

Own it outright starting at $300, or start for as little as $39/month with everything included. We built the pricing to fit any small business budget.

06

Push Notifications = Free Marketing

One tap and their deal or announcement goes to every customer who installed the app. No ad spend. No algorithm. Direct to the lock screen.

07

Works on Every Phone

iPhone, Android, Samsung, whatever — it works. Customers don't need to update it, it doesn't eat storage, and it never crashes on an old OS.

08

Custom to Their Business

This is not a template. Their colors, their name, their menu, their services. When a customer opens it, it looks and feels like their brand — not a generic platform.

09

Loyalty Programs That Actually Work

Digital punch cards that live on the customer's phone. No paper, no forgetting, no "I left it at home." Bring customers back automatically.

10

We Handle Everything — They Just Show Up

They don't write code, design screens, or figure out hosting. We do everything. They tell us what they need, approve the price, and we deliver a live app.


Section 4

Who to Target

Any small business with repeat customers is a prospect. These industries close the fastest.

🍽️

Restaurants & Food

Menu apps, online ordering, loyalty cards, catering intake. Every food business needs this.

🔧

Home Services

Plumbers, electricians, roofers, landscapers — booking, invoicing, CRM, job tracking.

💇

Salons & Barbers

Booking system, loyalty punch card, push notifications for promos and open slots.

💪

Gyms & Fitness

Class schedules, announcements, membership loyalty, push blasts for new programs.

Churches & Community

Event announcements, service schedules, push notifications for the congregation.

🏗️

Contractors & Trades

Booking, project tracking, quote calculators, bilingual admin for Spanish-speaking owners.

🌎 High-Value Segment — Don't Overlook This

Spanish-speaking business owners are underserved by most agencies. Our apps support bilingual admin panels and Spanish-language AI chat. If you're talking to a Hispanic-owned business, lead with that — it closes deals that other reps can't even get in the door for.


Section 5

The Demo Playbook

We have 4 live demos. Match the demo to the business you're pitching — the closer it looks to their industry, the faster they say yes.

Demo App Best For Key Features to Show Live Link
Food & Bev
Quesito's Express
Restaurants, food counters, food trucks, cafes, bakeries Full menu ordering, loyalty points, AI chat, bilingual (EN/ES), catering intake quesitos-express.netlify.app
Plumbing
Honest Care Plumbing
Plumbers, electricians, HVAC, any home service that takes jobs Booking system, job tracker, supply cost estimator, Stripe invoicing, CRM honest-care.netlify.app
Remodeling
Nunez Remodeling
Contractors, remodelers, landscapers — especially bilingual Price calculator, project tracker, bilingual AI chat, supply estimator, bilingual admin nunez-remodeling.netlify.app
Wellness
Milstead Nutrition
Gyms, nutrition bars, salons, spas, health & wellness Digital menu, loyalty punch card, AI assistant, push notifications, admin dashboard milsteadnutrition.netlify.app

Pro tip: Open the demo on your phone before you walk in. Let them hold your phone and tap through it themselves. The moment they touch it and it feels real, the sale is 80% done. Don't just show it on a screen — put it in their hands.


Section 6

Pricing — Two Ways to Sell

Always present both options. Let them choose. Some clients want to own it; others want a low monthly entry point.

Own-It (One-Time Build)

They pay once and own the app outright. Best for businesses with upfront budget.

Basic$300
Standard$500
Advanced$800
Premium$1,200+
+ Hosting (optional)$15/mo

Monthly Plan (All-In)

Low upfront, everything included. Best for budget-conscious clients or new businesses.

Starter$99 setup + $39/mo
Pro$149 setup + $69/mo
Monthly includes: build, hosting, updates, support. No contract — they can cancel anytime.

Use ASET to quote. Never pull numbers from memory on the spot. Open ASET, enter their features, and it builds the exact quote in real time. The client sees an itemized breakdown — that builds trust and removes the "how did you get to that number?" objection.


Section 7

Objection Handlers

Every objection has a counter. Know these — they come up every time.

"I already have a website."
A website can't send a push notification to your customers' lock screen. It can't run a loyalty punch card. It can't let customers order from their phone with one tap. A website is a page. This is a tool your customers carry with them. They're not the same thing.
"Wix does this for $30 a month."
Wix builds websites — and they look like Wix websites. What we build is a custom-branded mobile app installed on your customers' phones. Wix can't do push notifications to lock screens, loyalty punch cards, or AI chat that answers questions 24/7. And Wix took you 20 hours to set up. We did all of this for you in 7 days.
"$300 is too much right now."
That's exactly why we have the monthly plan. You can start for $99 today and $39 a month — that's less than a dollar and a half per day. If this app brings in one extra customer a week, it's already paid for itself. And there's no contract — if it's not working for you, you can walk away.
"Do my customers have to download it from the App Store?"
No — that's one of the biggest advantages. Your customers tap a link, tap "Add to Home Screen," and it's done. No App Store, no account needed, no waiting for approval. It takes about 10 seconds. We can show you right now on your phone.
"I need to think about it."
Totally fair. Can I ask — what specifically do you want to think through? A lot of times there's one question or concern I can answer right now. And if you want, I'll send you a proposal with the exact price and features so you have something concrete to look at. No pressure at all.
"How do I know this will actually work for my business?"
Here's what I'll do — pull up the demo right now and I'll show you an app built for a business just like yours. You can tap through every screen, see how it works, and tell me if it makes sense. You don't commit to anything until you see exactly what you're getting and you approve the price first.

Section 8

The Follow-Up Playbook

Most deals don't close on the first conversation. This 4-touch cadence is how you close without being annoying.

Day 1

Send the Demo + Proposal

Right after your conversation, text them the demo link and the proposal link. Keep it short and personal.

"Hey [Name], great talking to you today! Here's that app I mentioned: [demo link]. And here's the pricing breakdown: [proposal link]. Let me know if you have any questions!"
Day 3

Light Check-In

Short, no pressure. You're just staying top of mind.

"Hey [Name], just checking in — did you get a chance to look at the app? Happy to answer any questions or walk through it again."
Day 7

Phone Call or Voice Note

Go personal. A voice note on WhatsApp or a real phone call hits different than a text. This is where you address any hesitation directly.

Call or voice note: "Hey, wanted to reach out personally — I know you've been thinking it over. Do you have 5 minutes this week? I can walk you through anything that's unclear and we can figure out the best option for your budget."
Day 14

Final Check-In with a Decision Hook

Create a soft reason to decide now. Not pressure — just a reason.

"Hey [Name] — last check-in, I promise! I have a build slot opening up this week and wanted to give you first priority before I fill it. If the timing's right, I can get your app started right away. If not, no worries at all — I'll reach back out next month."

Your Resources & Contacts

Quote Tool (ASET)
Demo — Food & Bev
Demo — Plumbing
Demo — Remodeling
Demo — Health & Wellness
Contact / Questions
404-482-3195 · sales@applanta.app