Applanta LLC, operating as Applanta Solutions ("Applanta," "we," "us," or "our"), is a limited liability company registered in the State of Georgia. We build and host Progressive Web Applications (PWAs) for small businesses, and we operate internal tools including DASH, ASET, Applantis, ALPHA, APP Proxy, and the Prompter platform.
This Privacy Policy explains how we collect, use, store, and protect personal information in connection with our website, services, client-facing apps, and internal platforms. By using any Applanta service, you agree to the practices described here.
We use the information we collect to:
We do not sell your personal information to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.
We only share data with third parties that are necessary to deliver our services. We do not sell data to advertisers or data brokers.
| Provider | Purpose | Data Shared |
|---|---|---|
| Stripe | Payment processing | Billing name, email, payment amount |
| Firebase (Google) | Hosting, database, push notifications, authentication | App usage data, device tokens, account data |
| Google Places API | Business data enrichment (Applantis) | Business name and address queries |
| Retell AI | AI voice calls (ARENA agent) | Phone numbers, call recordings, transcripts |
| Cloudflare | DNS, CDN, and domain routing | IP address, request metadata |
| Ngrok | Secure tunnel for APP Proxy server | API request metadata |
| Netlify | GOAT Dashboard hosting | Request metadata |
Each provider has its own privacy policy. We encourage you to review them for the services you interact with.
When Applanta builds an app for a client business, that app may collect data from the client's customers (end-users) — such as contact forms, appointment requests, push notification opt-ins, or other interactions.
In this context, the client business is the data controller and Applanta acts as a data processor. The client is responsible for:
Applanta does not access, use, or monetize end-user data collected within client apps beyond what is technically necessary to operate the hosting infrastructure.
Our web apps use browser local storage and session storage for authentication state, PIN gate sessions, and user preferences. We do not use third-party advertising cookies.
Firebase may set first-party cookies for session management. You can disable cookies in your browser settings, though some features may not function correctly.
Our apps may request permission to send push notifications via Firebase Cloud Messaging (FCM). You will always be asked before notifications are enabled. You can revoke this permission at any time through your browser or device settings.
Notification permission tokens are stored securely in our Firebase Realtime Database and are used only to deliver notifications relevant to your account.
| Data Type | Retention Period |
|---|---|
| Client project files and content | Active project duration + 30 days after cancellation |
| Payment records and invoices | 7 years (legal and tax compliance) |
| Signed contracts and agreements | 7 years from signing date |
| Push notification tokens | Until the client cancels or the token becomes invalid |
| AI call transcripts (Retell) | 90 days, then deleted from Retell's systems per their policy |
| Lead enrichment data (Applantis) | Retained while the campaign is active; deleted on request |
| Server logs and access records | 30 days rolling |
You may request deletion of your data at any time by contacting us at support@applanta.app. Deletion requests will be fulfilled within 30 days except where retention is required by law.
Depending on your location and applicable law, you may have the right to:
To exercise any of these rights, contact us at support@applanta.app or call 404-482-3195. We will respond within 30 days.
Applanta's services are intended for businesses and adults (18 years of age or older). We do not knowingly collect personal information from anyone under the age of 13.
If you believe we have inadvertently collected information from a minor, please contact us immediately at support@applanta.app and we will delete the data promptly.
We take reasonable technical and organizational measures to protect your data, including:
No system is perfectly secure. In the event of a data breach that affects your personal information, we will notify affected parties in accordance with applicable law.
Applanta may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page and, where appropriate, notify active clients via email.
The current version of this Privacy Policy is always available at applanta-ed830.web.app/privacy.html.
Continued use of Applanta services after changes are posted constitutes your acceptance of the updated policy.
For any questions, concerns, or data requests related to this Privacy Policy:
| Channel | Contact |
|---|---|
| support@applanta.app | |
| Phone | 404-482-3195 |
| Website | applanta.app |
Applanta LLC — Registered in the State of Georgia · Governing Law: State of Georgia